Google Algorithms Updates in 2023

In the digital marketplace, it’s critical to stand out and connect with prospective customers. Photos and video content are powerful tools that show who your business really is. Gone are the days of expensive, overly produced videos. Customers want to see the real you - behind the scenes, real projects, case studies and just to meet your staff. We help plan, implement and strategize your digital video and photo content strategy. While much of the internet will soon be flooded with cheap, AI-generated written content, unique video and photo content will be more important than ever. Staying ahead of the curve in digital marketing will set you apart from competitors.

The birth of digital marketing has pushed local businesses to transition from traditional marketing channels like billboards to embrace digital media and platforms. Thanks to the emergence of tech giants like Google and powerful social media platforms like Facebook, there are both more opportunities - and challenges - than ever for small businesses navigating the challenges of an increasingly complex and competitive digital world. A recent Statista study reveals the internet has at least 5.18 billion users worldwide. According to this study, 4.8 billion users are active on social media . Therefore, a digital presence is crucial for all businesses in this digital era. And this is where digital branding comes in handy. Digital branding revolutionizes businesses and, lead generation , outperforming traditional marketing strategies by significant margins. At TEK SEO, we specialize in helping small and medium businesses gain the benefits of an experienced digital marketing team, without the prohibitive costs of hiring one.

In today's fast-paced digital landscape, the online presence of your business is essential for the success of any small business. Search Engine Optimization (SEO) and digital marketing play a crucial role in increasing visibility, driving traffic, and generating leads. However, navigating the world of SEO and digital marketing agencies can be overwhelming, especially for small business owners with limited resources. Here are some tips to help you make an informed decision when selecting an SEO and digital marketing agency: Research Potential Agencies  Compile a list of potential agencies through online research, referrals, and industry networks. Examine their websites, portfolio, and case studies to gauge their expertise and track record. Shortlist those that resonate with your goals. Evaluate Experience and Expertise An agency's experience in the field is a testament to its reliability. Look for agencies that have worked with businesses similar to yours and have a proven track record of delivering results. Check Client Reviews and Testimonials Client feedback offers valuable insights into an agency's performance; read reviews and testimonials to understand the experiences of other businesses they've worked with. Transparency in Strategies and Techniques A trustworthy agency is transparent about its strategies and techniques. Avoid agencies that promise instant results or use unethical practices. A reliable agency will explain its approach clearly and keep you informed about progress. Customization and Flexibility Every business is unique, and a one-size-fits-all approach doesn't work in digital marketing. Look for agencies that tailor their strategies to your specific needs and are flexible enough to adapt to changes as your business evolves. Communication and Reporting Effective communication is vital throughout the partnership. The agency should provide regular updates and reports on the progress of your campaigns. This transparency helps you stay informed about the strategies being implemented. Budget Considerations While cost is a factor, it's essential not to compromise quality for a lower price. Invest in an agency that offers a balance between quality services and reasonable pricing. A higher upfront investment can yield greater long-term returns. Avoiding Guarantees and Quick Fixes Beware of agencies that guarantee specific rankings or instant results. SEO is a long-term endeavor that requires consistent effort and adaptation. Steer clear of agencies that promise quick fixes, as they might resort to black-hat tactics. Long-Term Relationship and Results View your partnership with an agency as a long-term relationship. Digital marketing is an ongoing process that requires continuous optimization. Choose an agency that is committed to delivering sustained results over time. Do They Keep Up with Industry Trends? The digital landscape is ever-evolving. Choose an agency that stays updated with the latest industry trends, algorithm changes, and technological advancements. This ensures your strategies remain effective in the long run. Trust Your Instincts In addition to thorough research, trust your instincts when interacting with agency representatives. A genuine connection and shared values can contribute to a more fruitful partnership.

What are the differences between local and national SEO strategies? Read more to find out the pros and cons of each.

Stay ahead of Google trends—TEKSEO specializes in empathy-driven marketing, data insights, and relevant content. We help you connect with your customers.

Navigate the marketing agency landscape wisely. We expose red flags to protect your business from scams and deceptive practices. Make informed decisions today.

Law video marketing humanizes your practice, builds trust, and secures top Google rankings. Learn how your firm can effectively connect with clients in this digital era.

In today's digital landscape, SEO isn't a solo endeavor. Many companies try to hire a single SEO specialist to handle all SEO-related tasks, and then feel frustrated by the lack of demonstrable results. Even one full-time SEO staff member is expensive, so it's understandable to want to limit salary expenses. Yet SEO is such a far-reaching, complex specialty, that it's not realistic for one person to be able to be expert in all the different areas that successful SEO strategies require. And with the field constantly evolving, as experts we rely on each other to help keep abreast of everything that is happening in our industry. SEO also requires a lot of creative problem solving and testing of new ideas, which is difficult to do in a vacuum. "What if I'm wrong?" Self doubt alone will often prevent a single SEO specialist from rolling out new ideas or testing new theories. We constantly hypothesize on where Google is going based on what we see for our clients, day to day, week to week. Collaboration amongst SEO experts is the key to real success Our specialized SEO agency brings something invaluable to the table: collaboration. This collective expertise, where we as specialists constantly share strategies and tactics, is a significant advantage when you outsource your SEO. Here are just a few of the areas that we need to stay consistently updated on the ever-changing algorithms of search engines like Google: Algorithm trends: we stay "in-the-know" about any upcoming algorithm updates and how they might affect our clients' rankings. We discuss how to adapt strategies accordingly (if needed), sharing insights and real time data. Technical issues: the technical side of SEO requires both in-depth hands on knowledge and a lot of problem solving, in many cases. Site audits, schema markup, site speed optimization, and mobile-friendliness are often complex and time-consuming issues to tackle. Within our team, we each specialize in different areas of expertise specialist and collaborate to deliver the best results. Site architecture: how a website is arranged, in terms of which keywords are targeted on which pages, and how those pages interact with one another, is one of the most complex and important strategies to tackle. Many SEO agencies don't even do this aspect of SEO. We spend many hours on this at the beginning of the project, so that our entire SEO game plan has a long term strategy in place. We consult and collaborate with one another before executing the final plan. Strategy beats time: we spend more time "sharpening the saw" than hacking at websites with a dull knife. The right SEO adjustments, even very small ones, can make our clients literally millions of dollars. As a team, we're always meeting and discussing new ways to improve our clients' rankings. Faster results: as a team, we can move much more quickly from the research to strategy to implementation. That means more rankings and more money in your pocket. Cheap SEO can not only be a waste of time and money, it can actually be devastating for an online business because of the damage it can do. Whether you have an SEO team in house and just want help with strategy, or whether you want us to handle all aspects of SEO, from start to finish, we have you covered.

Is there really such a thing as "plug n' play" SEO?