Ditch ineffective, cookie cutter strategies for e-commerce SEO that actually works

Is there really such a thing as "plug n' play" SEO?

AI software apps have exploding, promising powerful SEO results with the click of a button.  But is it real? SEO depends on your page better answering a query than any other page out there. So does it make sense that lots of people could click and button and actually all be number one?

Getting real SEO results requires deep analysis on many different levels - the brand, the products, the consumers, the way consumers are searching for your products, the competition and technical factors - to name a few.

You're not selling generic widgets; you're selling your unique products to your specific audience. So, why would you settle for a generic SEO strategy? When you're shelling out for e-commerce SEO services, make sure the company you work with has a proven track record and a detailed game plan for getting results.

If they start rattling off a list of buzzwords without referencing your website, your products, or your competition, run the other way. Because here's the truth: effective e-commerce SEO is all about customization. As a business owner, here are the key questions to ask:

1. "How will you analyze my current website and identify areas for improvement?"

This is where the magic starts. An experienced  SEO agency will dive deep into your website, looking at everything from technical issues to content gaps. They'll analyze your site's structure, speed, mobile-friendliness, and more.

What to look for: A detailed audit process that goes beyond surface-level observations. They should be using tools and data to pinpoint specific areas that need attention.

2. "What are your initial observations about my site's strengths and weaknesses?"

This question forces them to show you they’ve actually taken a look at your site. You want to hear specific points, not vague generalities.

What to look for: Specific examples of what they found, backed by data. They should be able to articulate why certain elements are working or not working for your business.

3. "Will you focus on on-page SEO, off-page SEO, or a combination of both? And why?"

On-page SEO (optimizing your website itself) and off-page SEO (building authority through links and other signals) are both crucial. You need to know how they plan to balance these two elements.

What to look for: A clear explanation of their approach, tailored to your specific needs. They should be able to justify their strategy with data and industry best practices. Beware of black hat or shady SEO shortcuts that can forever damage your site's reputation in the eyes of Google.

4. "How will you integrate SEO with other marketing efforts, like content marketing or social media?"



SEO doesn't exist in a vacuum. It works best when integrated with other marketing channels. A good agency will understand how to leverage content marketing, social media, and other tactics to boost your SEO efforts.

What to look for: A holistic approach that aligns SEO with your overall marketing strategy. They should be able to show you how different channels can work together to drive traffic and sales.

When we work with SEO clients, we always provide a clear, customized plan that demonstrates we've done their homework.  We are available for in-depth, one-on-one meetings so we can be sure the strategy makes sense to you and aligns with your business goals.

Never settle for a cookie-cutter approach. Because when it comes to e-commerce SEO, one size definitely does not fit all.